Domain authority is the score for the website after checking many factors and it is measured in terms of 100. It checks the strength of a website which is important to increase the ranking of the website. Domain authority says that how the website is valued when compared to the other websites in the same niche. If the ranking is good then only your website reaches the keyword searched by the readers. It also says about the competition and also says about the internal and external links. Domain authority can be increased with the implementation of gaining good links and eliminating old links. Too many links are not good and at the same time quality links are important for the domain authority. Domain authority is the reason for the traffic and the high rank.
Ways to improve the domain authority
Create lots of links with the help of the SEO channels.
Create content and generate links to your website.
Develop strong internal links by connecting the content to the multiple pages of the website.
The toxic backlinks are identified and removed.
Quality external links
- Get links from big websites like Wikipedia and Google with the help of the hyperlinks.
- Content advertising or content marketing with social media generate quality links.
- Forums and community hyperlinks are also considered as improper by Google and quality backlinks is important.
- User friendliness with the template and content of the website is also an important factor to increase the traffic.
- Adding on low competition keywords and primary keywords are important.
Difference between domain authority and page authority
The reasons for the authority are direct and indirect. The links are measured in terms of quality, quantity, and relevance. Page Rank is an algorithm and Domain authority is an authority to measure the quality.
Key points about page authority
- Page authority is about the page with high authority.
- The content quality is measured in terms of details, relevance, and originality.
- Page has to be functional and user-friendly.
- Internal links and relevant external links improve the page authority.
- Checking the bad links from the low-quality website is also important.
Reasons for change in authority
It takes time for the MOZ scape index to acquire the new links in the index update cycle. Generating a link from the sources of the Google which is not recognized is also one of the reason for poor authority. The instability and scaling in the link and the traffic to the content impact the authority value.